Privacy Policy Agreement
Effective Date: June 6, 2025
Last Updated: June 6, 2025
By clicking “I Agree,” you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy and how we collect, use, and protect your personal information.
1. Introduction
This Privacy Policy outlines how Comprehensive Family Dentistry PLLC ("we," "us," or "our") collects, uses, shares, and protects your personal data when you interact with our website, digital ads, content, campaigns, and services. This Policy complies with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the EU and UK General Data Protection Regulation (GDPR), Switzerland’s Federal Act on Data Protection (FADP), Australia’s Privacy Act 1988, and the EU-U.S. Data Privacy Framework (DPF) and its extensions.
2. Types of Information We Collect
a. Personal Information
• Full name
• Email address
• Phone number
• Mailing or business address
• Job title, industry, and employer
• IP address and device identifiers
• Social media handles or linked platform IDs
• Any other information you voluntarily submit through forms, surveys, or communications
b. Marketing and Advertising Data
• User behavior across marketing campaigns
• Email open and click-through rates
• Online identifiers and ad impressions
• Interest segments and audience profiles
• CRM data and lead source information
• Engagement history with marketing automation platforms (e.g., GoHighLevel)
c. Usage and Analytics Data
• Browser and device details
• IP address and geolocation
• Website pages visited
• Time spent on site
• Clickstream behavior and referring pages
• Interactions with ads, CTAs, and email campaigns
d. Cookies and Tracking Technologies
• Session and persistent cookies
• Web beacons, pixels, and tags
• Google Analytics, Facebook Pixel, and third-party scripts
• Device and browser fingerprinting
• Behavioral tracking for remarketing purposes
e. AI-Integrated and Automated Data
• AI-generated profiles based on marketing interactions
• Predictive engagement metrics and lead scoring
• Language, tone, or content preferences inferred by AI tools
• Automated decision-making logic for ad placement, audience segmentation, and message optimization
We use AI-powered tools and automations—including but not limited to AI agents, chatbots, smart scheduling, and automated email/SMS delivery systems—to improve service delivery, enhance customer experience, and optimize campaign performance. These tools may process client or end-user data to respond to inquiries, generate content, or take predefined actions based on user behavior. AI technologies used by NextEra do not operate independently of human oversight in legally or ethically sensitive matters.
f. Third-Party Media and Platforms
• Data shared by integrated third-party platforms (e.g., Facebook, LinkedIn, Google Ads, YouTube)
• Embedded content interaction data
• Social login or OAuth permissions and metadata
• Cross-device tracking and attribution models used by ad networks
NextEra Marketing is not responsible for the privacy policies or practices of third-party platforms. We encourage users to review those platforms’ privacy notices.
3. How We Collect Data
We collect data:
• Directly from you when you complete forms, contact us, or interact with our content.
• Automatically, through cookies, tracking technologies, and analytics tools.
• From third-party sources, including advertising networks, analytics platforms, social platforms, and public databases.
4. Legal Basis for Collection
Under applicable international data privacy laws (including GDPR and FADP), we rely on the following legal bases to collect and process personal data:
• Your consent
• Performance of a contract
• Compliance with legal obligations
• Our legitimate business interests
5. Data Collection and Use
We use your data to:
• Provide and improve our marketing services
• Personalize user experiences and content
• Analyze campaign performance
• Send marketing communications
• Comply with legal and regulatory requirements
• Train, optimize, and audit AI systems used in marketing
We do not sell your personal data.
6. How We Use and Disclose It
We may share data with:
• Service providers (hosting, email, analytics, CRM)
• Advertising partners, media platforms, or affiliates
• Government or legal authorities if required by law
• Acquirers or successors in the event of a corporate transaction
Each third party is contractually obligated to maintain confidentiality and comply with relevant data privacy laws.
7. How We Protect the Data
We implement administrative, technical, and physical safeguards, including:
• SSL encryption
• Firewalls and intrusion detection
• Access controls and secure credentials
• Regular security reviews and updates
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We take your privacy seriously and protect your data using a combination of administrative, technical, and physical safeguards. This includes:
• SSL encryption across all websites and landing pages
• Firewalls, intrusion detection, and secure hosting environments
• Access controls with strong passwords and role-based permissions
• Two-factor authentication (2FA) for admin-level access
• Regular security reviews, plugin/theme updates, and malware scans
• Daily backups to ensure recoverability
• Trusted security tools (e.g., Wordfence, Sucuri) to monitor for threats
8. Data Retention Policy
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or to meet legal requirements. Data is then securely deleted or anonymized.
9. International Data Transfers
Your personal data may be transferred to and processed in countries outside your own, including the United States. When such transfers occur, we implement appropriate safeguards, including:
• Standard Contractual Clauses (SCCs)
• UK Addendum
• Adequacy decisions under GDPR/FADP
• Binding corporate rules, where applicable
10. Data Privacy Framework & International Compliance
Comprehensive Family Dentistry PLLC complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, the United Kingdom, and Switzerland to the United States.
Comprehensive Family Dentistry PLLC has certified to the U.S. Department of Commerce that it adheres to the Data Privacy Framework Principles with respect to such data. If there is any conflict between the terms in this privacy policy and the DPF Principles, the DPF Principles shall govern. To learn more about the Data Privacy Framework program, and to view our certification, please visit the Data Privacy Framework website.
We are committed to subjecting all personal data received from the EU, UK, and Switzerland to the applicable DPF Principles, including:
• Notice
• Choice
• Accountability for onward transfer
• Security
• Data integrity and purpose limitation
• Access
• Recourse, enforcement, and liability
Recourse and Enforcement
In compliance with the DPF Principles, Comprehensive Family Dentistry PLLC commits to resolving complaints about your privacy and our collection or use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints should first contact us at: [Insert Privacy Email Address] (we can use [email protected]
If a complaint cannot be resolved through our internal process, we agree to cooperate with the relevant EU Data Protection Authorities (DPAs), the UK Information Commissioner’s Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC).
Comprehensive Family Dentistry PLLC is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).
Binding Arbitration
Under certain conditions, you may invoke binding arbitration for complaints regarding DPF compliance not resolved by other means. For more information, please refer to Annex I of the DPF Principles.
11. Your Rights Over Personal Data
Depending on your jurisdiction, your rights may include:
Under the CCPA/CPRA (California Residents):
• Know what personal data we collect
• Request access to or deletion of your data
• Correct inaccurate information
• Opt out of “sharing” or targeted advertising
• Limit the use of sensitive personal data
Under the GDPR/FADP (EU/UK/Swiss Residents):
• Access and correct your data
• Request deletion or restrict processing
• Object to processing based on legitimate interests
• Data portability
• Withdraw consent at any time
• File a complaint with your supervisory authority
Under Australia’s Privacy Act 1988:
• Request access or correction
• Submit complaints to the Office of the Australian Information Commissioner
To exercise your rights, contact us at: [Insert Privacy Email Address] - (we can use [email protected]
12. How to Opt Out
You may:
• Unsubscribe from emails via the “unsubscribe” link
Email us directly at [Insert Privacy Email Address] - (we can use [email protected]
•
• Adjust cookie settings in your browser
• Use opt-out tools from third-party ad networks
13. Cookies and Tracking Technologies
We use cookies, pixels, and analytics tools to improve your experience, remember preferences, and measure campaign success. You can disable cookies through your browser settings or opt-out via tools such as Network Advertising Initiative or Your Online Choices.
14. Privacy Policy Updates
We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or our practices. Material changes will be announced on our website or by email. Continued use of our services constitutes acceptance of the updated policy.
15. Publishing and Agreement
This Privacy Policy is published at: [Insert Public URL] – cfdokc.com
You may download or print a copy for your records.
16. Click Agreement Clause
I have read and agree to the Privacy Policy
By checking this box and clicking “I Agree,” you confirm that you have read and accepted this Privacy Policy and consent to the collection, use, and disclosure of your personal data as described above, and you agree to waive any legal claims based solely on the electronic nature of this agreement.
Comprehensive Family Dentistry PLLC Terms & Conditions
1. Comprehensive Family Dentistry PLLC ("Agency") is a full-service dentistry company that provides extra ordinary dental care and services. The company is responsible for fulfilling the services outlined in the Scope of Work and Billing Summary ("Agreement"). The Company operates independently and does not guarantee specific results but will perform all services in a commercially reasonable manner to achieve optimal outcomes for the Client. All Company services are subject to the following terms and conditions.
2. Product and Service Terms the contract term commitment for all products begins upon receipt of the first paid month of service after the initial setup is complete. Custom Scopes of Work may alter these terms and conditions; in such cases, refer to the specific and most current Scope of Work document for applicable modifications.
The Company offers a variety of dental care and services, including but not limited to:
• General Dentistry
• Orthodontics
• Smile Restoration
• Specialized Care in TMD
• Consultations (Sedation Dentistry)
• Emergency Visits
• Cleaning Exams
• X-Rays and Laser Therapy plus PRF Treatments
3. Automatic Renewal Upon completion of the initial contract term, all services will automatically renew on a month-to-month basis under the same terms and conditions unless canceled as per the terms below.
4. Payment Obligations & Suspension Policy
For all digital services, the Client agrees to provide a valid credit card to remain on file with the Agency. All services are prepaid, and no work will be performed if payment is not successfully processed. Additionally, the Agency charges a management fee, which will continue to accrue in accordance with the contractual agreement, regardless of service interruptions due to failed payments.
Upon completion of the initial contract term, all services will automatically renew on a month-to-month basis under the same terms and conditions unless canceled as per the terms below.
5. Cancellation Terms
If the Client wishes to cancel any services, a written cancellation notice must be provided at least sixty (60) days in advance. Failure to provide timely notice will result in continued billing and service obligations until the required notice period is met. No assets will be transferred until the Client’s account is paid in full.
Landing pages created for specific campaigns are non-transferable and remain the property of the Company. Upon termination, the Client will not have rights to these landing pages, as they are developed solely for campaign execution and are not designed for long-term ownership or transfer.
Unless the Client has paid for storage or for additional footage or assets, the Agency reserves the right to delete all stored assets sixty (60) days after Client cancellation. If the Client wishes to retain such assets beyond this period, they must arrange for storage and associated fees in advance with the Company.
Client agrees to pay all invoices on time. While digital services must be paid in advance, failure to make a payment within thirty (30) days of the due date will result in the suspension of website services until payment is received. If payment remains unpaid beyond sixty (60) days, the Company reserves the right to terminate website services entirely. Depending on hosting and administrative costs, a reactivation fee may apply if the website is reinstated after suspension.
All products, services, and associated fees are detailed in the Agreement. Any modifications to services will be reflected in the most current Agreement or Scope of Work. The Client may request service changes, which will be subject to cost adjustments. The Client agrees to pay all fees on time. Payments not received within thirty (30) days may incur a 1.75% monthly finance charge, and collection procedures may be initiated.
6. Transferability of Digital Assets
• Websites: Ownership and transferability are governed by the latest Scope of Work and pricing assigned to the website. If the Client fulfills the required twelve (12) month term for Website Development or Redesign and provides sixty (60) days' written notice, website ownership transfer may be requested. Upon transfer, the Client assumes responsibility for licensing agreements, third-party elements used for the website, and any fees associated with the website, including but not limited to hosting, domain renewals, and platform costs.
• Digital Assets: This includes Google Listings and Social Media accounts created by the Agency. These will be transferred to the Client within the required notice timeframe upon termination, provided the Client’s account is in good standing. All outstanding balances must be paid in full before the transfer occurs.
• Digital Accounts: Accounts created by the Agency for services such as Google Search Console, Meta Business Manager, GLS, SEM, SEO, and other digital marketing efforts will remain the property of the Agency and are non-transferable. These accounts are considered proprietary to the Agency’s business practices and methodologies.
• Ownership & Intellectual Property Upon full payment, ownership of all work created by the Agency transfers to the Client, subject to third-party licensing restrictions. The Client assumes responsibility for verifying legal clearances for trademarks, taglines, and other branding elements. The Agency does not guarantee the availability or registration of any marks.
7. No Guarantee of Performance the Agency will make commercially reasonable efforts to deliver high-quality services and marketing strategies. However, the Agency makes no guarantees, warranties, or promises regarding the performance, results, or effectiveness of any products, campaigns, or services sold. The Client acknowledges that marketing, advertising, and digital strategies are subject to variables outside the Agency’s control, including but not limited to market conditions, consumer behavior, search engine algorithm changes, and third-party platform policies.
8. Third-Party Purchases (Media Buying, Printing, Vendor Services)
Additionally, any costs associated with third-party purchases are the sole responsibility of the Client, and the Agency is not liable for any unexpected price changes or service failures by third-party vendors. The Agency may facilitate third-party purchases on behalf of the Client for media placements, printing, vendor services, and related expenses. If the Client has an established credit line with a media outlet, the Agency may enter contracts based on the approved credit limit and will bill the Client directly. If credit is not secured, the Client must prepay all third-party purchases. The Client acknowledges that the Agency may receive commissions, rebates, or markups from third-party vendors and agrees to this industry-standard practice. The Agency assumes no responsibility for delays, quality issues, or performance failures caused by third-party providers.
9. Indemnification the Client agrees to indemnify and hold the Agency harmless from any claims resulting from information or materials provided by the Client. The Agency will indemnify the Client against claims related to Agency-created work, except where claims arise from Client-supplied materials. Neither party shall be liable for indirect, incidental, or consequential damages.
10. Termination of Agreement Either party may terminate this Agreement with thirty (30) days' written notice if the other party breaches material terms, becomes insolvent, or undergoes bankruptcy proceedings. The Agency’s obligations, including media placements, will continue during the notice period.
11. Governing Law This Agreement is governed by the laws of the State of Oklahoma. Venue for disputes is Oklahoma County, Oklahoma.
By signing this Agreement, the Client acknowledges and agrees to the above Terms & Conditions.
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